Do you know why you do what you do?
Effectively 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙣𝙜 𝙫𝙖𝙡𝙪𝙚 💎 in your business is one of the most single most important customer converting factors. Yet did you know that over half of businesses have never done anything to optimise or test their value proposition to improve it?⠀ .⠀ Sadly too many businesses get so caught up with what THEY DO that they forget the WHY they exist. 😑⠀ .⠀ Anyone here remember Blockbuster? Or even Polaroid? These companies failed because they lost direction of why customers came to them – and were quickly taken over by digital film streaming and smartphone photography 📱.⠀ .⠀ Being clear on the painpoint that you solve for your customer will help protect you throughout the lifetime of your business from this. Because this will allow you to continue adapting the WHAT you do to solve the WHY. ❣️❓❓⠀ .⠀ A few questions to help you through your thinking on this:⠀ - What is the result that your customers are desiring? Why do they want it?⠀ - How do they want to feel after attaining what they desire?⠀ - What feeling do they want to avoid by not being able to attain that desire?⠀ - What is a bigger reason beyond just them that they may be wanting to fulfil?⠀ - What is stopping them from getting to where they want to be? ⠀ . ⠀ Curious on your thoughts. Shout out below here the need that your business serves! 😊 ⠀